Website I developed for this client to drive real estate and buyer leads.

Dr. Holmes is a top US breast surgeon that I worked with to increase the awareness of IntraOperative Radiation Therapy in the treatment of breast cancer.

Highlight video of the press coverage generated by the PR campaign, during the release of the landmark Targit clinical trial data, which generated over 150 independent news stories globally

Site currently still under development. Great experience marketing outside of my core competences.

Top Radiation Oncologist conference where companies often release their latest technologies. During this year, Zeiss released the results of landmark clinical trial. As marketing manager, I was responsible for the trade show presence and trial PR

Developed marketing plan for new aesthetic laser product designed for women’s health

Brochure provided to hospitals containing an overview of the practice development program available, (which I designed and implemented)

Brochure designed to educate primary care providers about the new treatment option for breast cancer, that was now available with goal of increasing referrals to IORT centers.

Guide on how to best use the marketing materials provided in the practice development kit designed to educate hospital marketing staff on best practices in building awareness with GPs, Suregeons, Rad Oncs, Patients and Hospital staff.

Supported by a product release, new booth design, and associated conference activities, all of which were my responsibility, this became the most successful tradeshow for the division (cost per lead, total leads)