Marketing Consultant / Owner - CandoMarketing Solutions

July 2014 - December 2019

Digital Marketing – Various Clients, San Francisco Bay Area

• Developed customers' websites and consistently increased inbound traffic, for some by as much as 42% in subsequent months, through development of content, application of analytics tools, and regular design improvements

• Created YouTube videos, maintained and expanded social media presence on a variety of platforms, including Facebook & LinkedIn, by producing must-follow social media feeds to develop an engaged community of followers

• Planning and implementation of lead development campaigns designed to secure repeat and new business among Bay Area realtors, including target market criteria development, social marketing, email marketing, campaign timelines, and results tracking, yielding excellent response rates and a 30-35% increase in commercial/residential mortgage loans

• Integration of inbound marketing tactics with proven existing outbound tactics, while improving or eliminating those with low effectiveness

Product Management - Sciton (Cosmetic Lasers), Palo Alto

• Hired to manage the product development and commercialization of a new laser treatment indication, working directly with engineering to build market needs into product features

• Partnered with cross-functional team members to determine weekly priorities and activities required to maintain launch timing

• Led the development of marketing plans, pricing, and competitive analysis including product messaging for promotion, collateral, and advertising

Marketing Manager - Zeiss (Radiation Oncology)

November 2008 - November 2013

Marketing Program Development & Management

• Responsible and accountable for all U.S. product management and marketing activities for the INTRABEAM Radiotherapy System with an emphasis on increasing market awareness, lead development, and customer acquisition

• Increased efficiency of marketing message delivery through the creation of targeted marketing programs aimed at early adopters in qualified hospitals. Programs increased lead conversion by over 50% during initial year of program, providing the foundation for a 42% revenue increase the following year

• Enhanced product value-proposition through the addition of a hospital business development kit (INTRABEAM Outreach Assistance Program), supporting the product ROI. The comprehensive turnkey program contained over 20 individual components/tools, including implementation guidance, focused on facilitating hospital marketing efforts in patient education and acquisition

• Outlined and initiated company’s largest and most successful public relations campaign yielding over 150 independent print, web and television news segments, including the NY Times and ABC Nightly News (national broadcast)

• Cross-Functional Teamwork - Served as project leader in the development and successful implementation of a $1.5 million multi-departmental project for the improvement of product services and associated logistical support